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互联网如何击垮了传统户外广告代理公司的渠道壁垒

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互联网如何击垮了传统户外广告代理公司的渠道壁垒

发布日期:2019-09-25 作者:tieniu 点击:

立博体育app        TANJIHULIANWANGDEDAFAZHAN,HENDUORENKEYIXIANGDAOBINGQIESHENTIHUIDAODEGANSHOUSHIWANGLUODIANSHANGDECHENGSHUFAZHANYUWULIUCHANYEDEGAOXIAOYUNLI,XINGCHENGLESHUANGJIANHEBIZHISHI。ZHENZHENQIEQIEDEYINGXIANGDAOLEXIANXIASHITIDIANDESHENGYI。ERDUIYUCHUANTONGHUWAIGUANGGAODAILIGONGSILAISHUO,YETONGYANGSHOUDAOHENDADECHONGJI,WEISHENMEHUIZHEIYANGJIANGNI?

       SHOUXIAN,ZAIDUOSHURENYANZHONG,CHUANTONGGUANGGAODAILIGONGSIYIKAODESHI“QUDAO”+“GONGGUAN”HUOQUGUANGXUANFABUZIGEDE。ERZHEIZHONGHEZUOMOSHIZHISUOYIZAIGUOQUDUONIANZHONGDEDAOWEICHIYURENKE,QIBEIHOUDEYIYUYIGEHEXINWENTIDECUNZAI,POSHISHUANGFANGHEZUOBUDEBUCHAOZHEZHEIGEFAXIAN。SHISHENMEWENTINI?NEIJIUSHIXINXIHUOQUQUDAOBUCHENGSHU,QIEHUOQUXINXICHENGBENGUOGAOSUOZAOCHENGDE。ERGUANGGAODAILIGONGSIDAXINGQIDAODENEIXIENIAN,YEDEYIYUTONGGUOXINXIBUDUICHENGFAZHANLEZISHEN。

户外大牌广告

                                                                         唐山户外大牌广告

       ERSUIZHEJINNIANLAIGEZHONGWANGLUOPINGTAIDECHUXIAN,ZHENGHEZIYUANBIANDEGENGJIARONGYI,JISHISHIYIGERENWEIDANWEIYEKECHUXIANZAIGEDAWANGLUOPINGTAI,ZHIYAONIGOUQINKUAI,ZHIXUDONGDONGSHOUZHIJIUKEJIANGYIFENZHAOSHANGXINXIZHANXIANDAOGEDAPINPAISHANGJIADESHICHANGCEHUARENYANQIAN。YINCIMEIJIEZHENGHEDETONGDAOSIHURUJINGPENSHIXIANGQIANMAIJINLEYIDABU,ZHIYAONIXIANGHUOQUXINXI,ZHIYAONIDAKAIDIANNAOZAIWANGSHANGSUIBIANDESOUSUO,DOUHUIDEDAOSHUBUJINDEXIANGGUANXINXILIUYINGRUYANLIAN。CONGZHEIDIANSHANGLAISHUO,ZHIQIANGUANGGAODAILIGONGSISUOGUANYONGDE“QUDAO”ZAIJINTIANBIANDEBUZAISHENMI,SHENZHISHITUOSHOUKEDE。ERSUOWEIDE“GONGGUAN”BUFEN,SUIZHE“QUDAO”BUFENDEWAJIE,“GONGGUAN”BUFENZHUYAOTIXIANZAIRENDEZHUGUANYISHISHANG,GEGEPINPAISHANGJIAKAIMENZUOSHENGYI,WEIDEWUFASHITIGONGCHANPINLIRUN,YASUOTOUFANGZIJINCHENGBEN。JIBIANJINTIANZHEIJIANSHIQINGTAMENYIJIUXUANZEDAILIGONGSILAIZHIXINGGUANGGAOTUIGUANGRENWEI,DANDAILIGONGSIYESHIQULEMANTIANYAOJIADETIANSHI,WANGWANGCHANSHENGDEYINGXIANGJIUSHIZIXINGJIANGJIA,TONGGUOYASUOZIJIDELIRUNKONGJIAN,LAIBODEJIAFANGDUITAYIZHIYILAIDEXINREN,HUANQUJINHOUCHIXUWENDINGDEHEZUOJIHUI。

       QICI,HULIANWANGDEDAFAZHAN,HAICUSHILEGUANGGAODAILIGONGSIJIANJINGZHENGJINYIBUJIAJU,YISHANGNEIRONGJIANGDAODESUOWEIGUANYONGXINXIQUDAOYIBEIWAJIE,ZHEISHIZHANZAIZIYUANJIAODUQUFENXIDE。ERZIYUANXINXIWUXIANKUOSANDETONGSHI,YECUJINLEYIPIXINDEGUANGGAODAILIGONGSIDEJUEQI,DANKEHUTILIANGYIJIUSHINEIKUAIBUBIANDEDANGAO,ERXINXINGCHENGZHANGQILAIDETONGXINGYOUQIEQIESHISHIDEYUCHUANTONGJIDAGUANGGAOQUDAODAILIGONGSICHANSHENGLEJINGZHENGGUANXI。YEJIUSHI“GONGGUAN”FANGMIANBIANDEBAIEHUA。XIANGYAOQIANDINGYIDANSHENGYI,PINGETOUPOXUELIUDECHANGJINGZAIMEITIANDOUZAIZHONGFUSHANGYANZHE。

       那么在整个户外广告行业内,哪些媒介拼抢最为激烈呢?我个人认为,当属近年来蒸蒸日上的LED大屏广告业务方面。为什么会是它呢?究其两点:操作便捷且利润率高。


       其一,户外大屏媒体不同于以往的户外大牌广告,它的实操性更便捷,且可同时满足多个品牌共同发布。这样对于某些居心叵测的代理公司而言,更容易获得偷刊漏刊的机会,而楼体大牌广告立博体育app 在这点上是不宜操作的,尤其是遇到三面翻大牌广告,仅仅上刊下刊画面通常也要三五天时间,若要偷刊漏刊是在不方便,且易察觉风险还高。因此,户外LED大屏在其操作灵活,画面逼真绚丽的优质特性下,被很多无良代理公司作为舞弊的首选媒介资源。当然,大屏媒体其自身价值还是有目共睹的。

       其二,户外大屏立博体育app 媒体通常利润可观,且执行起来简单便捷,后续没有过多麻烦事情。因此,也备受各个广告代理公司所推崇。

立博体育app        SUOYI,ZONGHESHANGSHU,WODECHULEHULIANWANGRUHEJIKUALECHUANTONGHUWAIGUANGGAODAILIGONGSIDEQUDAOBILEI。

       RUONINDUIGUANGGAOTOUFANGYOUSUOXUQIU,HUANYINGLAIDIANQIATAN:0311-80899081.JIRANWOMENSHIWENTIDEPAOCHUZHE,NEIWOMENJIUYOUXIANGYINGDEFANGHUCUOSHIYUZHIYIYIYINGDUI。

户外大屏广告

                                                                        【SHIJIAZHUANGHUWAIDAPING】

LED大屏广告

                                                                        【邯郸LED大屏广告

QQ截图20190726164939.png

                                                                        【唐山LED大屏广告

本文网址:http://robbil.com/news/843.html

相关标签:户外LED大屏广告,LED大屏广告,户外大屏媒体

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